Morgan County Tourism

Morgan County Tourism exists to create meaningful economic opportunities for the businesses and residents of our region. Whether you run a boutique shop in Fort Morgan, organize a birding event in Jackson Lake State Park, or operate a winery tucked off I-76, we are here to help you grow through smart, strategic tourism promotion.

Our Mission

We connect visitors with Morgan County experiences to improve the quality of life for residents by supporting our local economy.

Our Goals

We’re focused on:

  • Growing visitation year-round to Morgan County
  • Creating jobs and generating local business revenue
  • Increasing community pride and awareness of tourism’s impact
  • Championing local events and hidden gems

The Impact of Tourism in Morgan County

According to the Colorado Economic Impact of Travel Report:

  • Visitor spending in Morgan County is at record highs with more than $60M per year or about $170,000 on an average day supporting
  • Visitor spending supported 900 jobs and generated $3.7 million in local and state tax revenue

What We Do for Our Partners

 

1. Destination Marketing

We lead targeted campaigns that raise awareness of Morgan County as a leisure destination:

  • We utilize market research and a Colorado-based destination marketing firm, Mission2Market to help us brand and market our county
  • We reach millions each year with our “Colorado Pure and Simple” campaign and drive more than hundreds of thousands of potential visitors to VisitMorganCountyColorado.com

SUBMIT AN EVENT

 

Want Help Promoting Your Event?
Are you hosting an event in Morgan County that you’d like to see featured on our events calendar? We’re always looking for great happenings that showcase our community.

📩 Email us the event details, and our team will review your submission for potential inclusion on the Visit Morgan County calendar.

Let’s work together to spread the word and bring more visitors to your event!

SPONSORSHIP AND GRANTS

 

  • Do you host an event that attracts both residents and visitors, and has the potential to bring people into our community to stay overnight, dine in our restaurants, and shop at our local stores?

We’d love to hear about it! Send us the details for consideration for promotional support or potential event sponsorship. Email info@visitmorgancountycolorado.com.

2. Destination Leadership

We listen to the community and elevate your voice:

  • Volunteer and board involvement opportunities for local businesses
  • Local messaging to raise awareness of things to do in Morgan County, increase local pride and create local ambassadors for our community

3. Business Development

We help bring new types of tourism to Morgan County:

  • Meetings, conventions, and sports tourism
  • Utilize venues like The Block, local hotels, and fields
  • Connect with local champions to host signature events
    • If you want to host an event in Morgan County, let’s talk!

Who We’re Looking to Support

Tourism touches many sectors:

  • Restaurants & Lodging
  • Event Planners & Sports Organizers
  • Retailers & Outdoor Recreation
  • Wineries, Museums, Attractions
  • Nonprofits and Municipalities
  • Tourism-adjacent businesses like electricians and trades people that build and support hotels and restaurants

Let’s Work Together

Are you ready to showcase your business to hundreds of thousands of potential visitors?

Join our partner network to:

  • Be featured in tourism marketing and on VisitMorganCountyColorado.com
  • Collaborate on event promotion
  • Gain access to visitor research and data
  • Receive guidance on using CTO co-op dollars and grants

Contact Us to become a Morgan County Tourism Partner today.